Client: A leading Netherlands-based company specializing in innovative and sustainable bi-products from milk.
Challenge: Client faced a critical challenge: their existing packaging design for milk bi-products felt uninspired and failed to communicate the unique taste and value proposition of their products.
Solution: Our production house partnered with them on a comprehensive branding project encompassing:
1. Design & Packaging:
- Collaborative Brainstorming: We conducted in-depth workshops with client to understand their brand vision, target audience, and product differentiation.
- Creative Exploration: Our design team presented a range of creative packaging concepts, showcasing unique illustrations and typography that reflected their commitment to natural ingredients and artisanal production.
- Client Collaboration: Through an iterative design process, we refined the packaging based on client’s feedback, ensuring a final design that resonated with their brand identity and target market.
2. Short Film Creation:
- Storytelling Power: We scripted and produced a captivating short film that showcased the journey of milk bi-products – from farm to table.
- Emotional Connection: The film highlighted the natural Dutch landscape, sustainable farming practices, and the delicious end products created by client.
- Multilingual Appeal: We created versions of the short film with subtitles in various languages, allowing clients to reach a wider global audience.
3. Targeted Advertising Campaign:
- Digital Strategy: We developed a targeted digital advertising campaign across social media platforms like Instagram and Facebook, featuring eye-catching visuals and engaging copy that emphasized the unique qualities of their bi-products.
- Print & In-Store Marketing: Designed eye-catching print advertisements and in-store promotional materials that complemented the overall branding aesthetic.
Results:
- Enhanced Brand Image: The new packaging design and short film significantly elevated brand image, conveying a sense of quality, sustainability, and innovation.
- Increased Sales: The targeted advertising campaign resulted in a notable increase in brand awareness and product sales in both domestic and international markets.
- Industry Recognition: The project received recognition within the design and food & beverage industries, showcasing our production house’s expertise.
Key Takeaways for Potential Clients:
- Collaborative Approach: We work closely with clients to understand their specific needs and brand vision.
- Creative Storytelling: We go beyond design, crafting compelling narratives that resonate with target audiences.
- Integrated Solutions: We offer a comprehensive range of services – from design and short film creation to targeted advertising – ensuring a cohesive brand experience.
- Proven Track Record: Our success story with Solvatick Craving demonstrates our ability to deliver impactful results for clients in the food & beverage industry.
Next Steps with Solvatick Craving:
With the success of this project, Client has engaged us for further brand development initiatives, including the design of new product lines and ongoing social media management.
This case study demonstrates our production house’s commitment to providing clients with creative solutions that drive impactful results. We look forward to partnering with other innovative companies on their branding journeys.